AI visibility (GEO): get cited by ChatGPT, Perplexity and AI Overviews
Shoppers now ask AI before they search. We fix the technical and content gaps that stop AI systems from finding, understanding and citing your store.
- Fixes shipped to your codebase
- Senior engineers on your project
- From $90/hr
Test drive our developers. 3 guaranteed hours of free development work.
Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.
- Fix tracking
- Fix a product feed
- Technical SEO fixes
- Check your setup
AI answers are the new shelf, and most stores are not on it
People now ask ChatGPT, Perplexity and Google's AI Overviews what to buy, which brand to trust and how to fix a problem. The answer names a handful of sources. Everyone else is invisible.
Generative Engine Optimization (GEO) is the work of making your site easy for those systems to reach, read and quote correctly. Most of it is technical, which is where a development team earns its place.
What GEO actually asks
- Can AI crawlers reach your pages at all?
- Is your content clear enough to quote?
- Does your structured data match what the page says?
- Do other trusted sites describe you accurately?
Five stages, and a technical block at any of them removes you
Question
A shopper asks
Retrieval
Sources are fetched
Reading
Pages are parsed
Trust
Sources are weighed
Answer
Brands named, cited
Retrieval and reading are the stages a development team can fix directly: crawl access, rendering, structure and data. The rest depends on how clear and credible your content is.
What usually keeps a store out of AI answers
Your bot rules block AI crawlers
A firewall, CDN or robots.txt rule set years ago can turn away AI crawlers without anyone noticing. If they cannot fetch your pages, they cannot cite them.
Key content loads only after JavaScript
Some crawlers read raw HTML and skip scripts. Specs, reviews or descriptions that load client-side may never be seen.
Product pages give nothing to quote
A title, a photo and a one-line description leaves an AI system with nothing useful to say. Specs, use cases and plain answers do the job.
Schema that disagrees with the page
Structured data with an old price, wrong stock status or missing brand teaches machines the wrong facts about you.
Nobody else describes you
AI systems lean on what the wider web says about a brand. With few reviews, listings or mentions elsewhere, there is little to corroborate you.
You cannot see how you appear
Rank trackers do not show AI answers. Without asking the real tools your buyers' questions, you are guessing.
Access, content and signals
Access
- Review robots.txt, firewall and bot rules for AI crawlers
- Make key content available in server-rendered HTML
- Clean sitemaps and canonical tags
- An llms.txt file as a low-cost extra
Content
- Product pages with real specs and plain answers
- Guides and comparison pages worth quoting
- Consistent brand, product and pricing facts
- Clear about, contact and policy pages
Signals
- Product, Offer, Organization and FAQ schema
- Schema checked against live page data
- Brand facts consistent across your site and listings
- A fixed set of prompts to check how AI tools describe you
Nobody can guarantee a citation. Anyone who does is guessing
AI systems change often, answers differ from person to person and day to day, and no agency controls which sources a model picks.
What you can control is whether nothing technical stands in your way, and how clear your content is when they do look.
- 1
Fix what is yours to fix
Crawl access, rendering, structure, clarity and accurate data are all within reach. We do those properly.
- 2
Skip the tricks
Hidden text and prompt stuffing risk getting you ignored. Plain, accurate, quotable content holds up better.
- 3
Measure answers, not rankings
We check how your brand appears across a fixed set of questions, so changes show up as evidence rather than impressions.
- 4
Good SEO still matters
AI features often draw on pages search engines already index, so solid technical SEO and GEO reinforce each other.
Curious how AI tools describe your store today?
We will check what they can reach and what they say, then tell you what is blocking you in plain language.
Talk to usFrequently asked questions
What is GEO, or AI visibility, exactly?
Generative Engine Optimization is structuring a site so AI systems like ChatGPT, Perplexity and Google's AI Overviews can find, understand and cite it accurately. Think of it as the AI-era sibling of SEO.
How is this different from regular SEO?
They overlap a lot. Clean structure and good content help both. GEO adds work on AI crawler access, content written to be quoted directly, and structured data aimed at machine understanding rather than only ranking.
Can you guarantee our brand gets cited?
No, and be wary of anyone who says they can. Models change constantly and answers vary. We make sure nothing technical blocks you, and that your content and data are clear and accurate.
Do we need an llms.txt file?
It is a proposed convention for pointing AI systems at your key content, and support varies by system. We add one because it is cheap, but crawl access, readable content and structured data matter far more.
Should we let AI crawlers in at all?
That is a business decision. Allowing access is what makes citation possible, while some brands prefer to limit how content is used for training. We explain the options and configure what you decide.
We already do SEO. Do we still need this?
If AI tools are part of how your customers research purchases, yes. Good SEO helps, but it does not guarantee AI systems can parse, trust and quote your content.
Get a quote for AI Visibility (GEO)
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