Marketing tracking and data feeds that hold up across channels
GA4, server-side tracking and product feeds built once from your real store data, so paid, email, affiliate and marketplace channels work from the same facts.
- GA4 and server-side tagging
- Feeds built from your real catalog
- Monitored, not just installed
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Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.
- Fix tracking
- Fix a product feed
- Technical SEO fixes
- Check your setup
Your store feeds every channel, so it has to be right
Your store
Orders, products, customers
Data layer
Clean, consistent events
Tag container
Browser and server
GA4
Your analytics
Channels
Ads, email, marketplaces
Product feeds branch off the same catalog to Merchant Center, Meta and marketplaces. Fix the source once and every channel improves together.
Bad data is worse than no data
A tracking setup that was installed once and never checked is the most common reason marketing numbers disagree. GA4 says one thing, the ad platform another, and the store a third.
We rebuild the plumbing so they agree, then watch it so they keep agreeing.
What usually does not match
- Revenue in GA4 versus orders in your store
- Purchases in Meta versus Google Ads
- Products in your feed versus products in stock
- Events lost to consent choices and browser limits
Feeds that stay correct as your catalog changes
One catalog, every channel
Structured feeds for Google Merchant Center, Meta, affiliate networks and marketplaces, all built from your real product data and kept in sync.
Titles, categories and GTINs
Rules that fill and clean the fields each channel expects, so products qualify and match the right searches.
Price and stock sync
Feeds refresh on a schedule so ads do not point to sold-out or mispriced items.
Variants handled properly
Sizes, colors and bundles mapped the way each platform wants them, not flattened or duplicated.
Error monitoring
Alerts on rejections, drift and missing data, so a bad batch is caught early.
Nothing is live until it has been tested against real orders
Tracking checks
- Test purchase end to end
- One unique transaction ID per order
- Value, tax, shipping and currency match the store
- Add to cart and checkout steps recorded
- Consent states respected
Feed checks
- No blocking errors in each channel
- Required fields filled on every product
- Variants mapped correctly
- Prices and stock match the live store
- Excluded products intentionally excluded
Ongoing monitoring
- Alerts when events stop firing
- Alerts on feed rejections
- Regular store versus analytics reconciliation
- Notes on every change we make
- Re-checks after theme and checkout updates
Map, build, validate, monitor
- 01
Map
We list every channel that needs data and check which tracking and feeds already exist.
- 02
Build
GA4, server-side tracking and feeds built directly from your storefront's real data.
- 03
Validate
Every event and feed is tested against real transactions before it is called live.
- 04
Monitor
Ongoing checks so problems surface in days, not after weeks of bad data.
Frequently asked questions
How is this different from ad account configuration?
Ad account configuration sets up the ad platforms themselves: accounts, access, pixels and conversion events. This is the data layer underneath all of them, including server-side tracking, GA4 and the product feeds that channels beyond paid ads also use.
Do you support server-side tracking, like a server-side GTM container?
Yes. Server-side tracking is a core part of this service, especially as browser-based tracking keeps getting more restricted. We also keep consent handling in the design, so it does not become a loophole.
What does GA4 setup involve?
We define the ecommerce events that match your business, such as product views, add to cart, checkout steps and purchase, send them with correct values and IDs, and check them against real orders in your store.
Can you build a feed for a platform not on your list?
Most marketing platforms accept a structured product feed in some format. Tell us the platform and we will scope it.
How do you catch feed errors before they hurt campaigns?
We set up monitoring that flags rejections, missing fields and data drift, so issues are fixed before they reach live ads.
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