PIM and CRM integrations that keep your data consistent
Keep product data in one place and push it to your storefront, and give sales and support the customer and order history they need. We build both, with a clear source of truth for each.
- One source of truth per data type
- Product enrichment and customer sync
- Tested for data accuracy
Test drive our developers. 3 guaranteed hours of free development work.
Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.
- Review your integration
- Fix a sync bug
- Plan the data flow
- Check error handling
Systems we integrate with
The systems we integrate most often, grouped by what they do.
CRM platforms we integrate with
- HubSpot
- Salesforce
PIM fixes your product data. CRM fixes what you know about customers
A PIM (product information management) tool is where descriptions, specs, images and attributes are created and approved once, then sent out to every channel. A CRM is where customers, orders and conversations live for sales and support.
They solve different problems, and most stores need only one at first. Both depend on knowing which system is allowed to change which data.
How to tell which you need
- Product data lives in spreadsheets: you need a PIM
- The same product text is edited in several places: you need a PIM
- Sales cannot see what a customer ordered: you need a CRM sync
- Marketing and sales work from different customer lists: you need a CRM sync
From enriched product record to live product page
ERP or supplier data
SKUs, costs, base specs
PIM
Enrich, approve, translate
Integration layer
Map attributes, check
Storefront
Live product pages
Stock and price usually stay with the ERP. The PIM owns the content: titles, descriptions, images, attributes and relationships.
From a store order to a record your team can use
Storefront
Customer, order, consent
Integration layer
Match and de-duplicate
CRM
Contact, deals, history
Workflows
Follow-ups and segments
The CRM gets the order history and customer details. Marketing consent has to travel with them, so you never email someone who opted out.
The data problems we build around
Attribute mapping
A PIM attribute rarely matches the storefront's field one for one. We map and transform them so products render correctly.
Duplicate contacts
Guest checkouts and repeat buyers create duplicates fast. We match on a stable key before creating a record.
Consent and opt-outs
Subscription status must sync both ways. An opt-out in one system has to reach the other.
Overwritten edits
If both sides can edit a field, one overwrites the other. We set one owner per field to prevent it.
Images and variants
Large images and variant relationships often break in transit. We test them with your real catalog.
Silent sync gaps
A product that fails to publish should raise an alert, not just stay missing.
What flows where in a typical build
PIM to storefront
- Titles, descriptions and specs
- Images and media
- Categories and attributes
- Variants and related products
Storefront to CRM
- Customer details and addresses
- Order history and totals
- Marketing consent status
- Triggers for follow-up workflows
We always agree
- The owner of each field
- How often each sync runs
- How duplicates are matched
- Who is told when a record fails
Audit the data first, then connect it
- 1
Data audit
We review your current product and customer data and where it lives today.
- 2
Integration design
We map the sync logic and the source of truth for each type of data.
- 3
Build and test
We build the integration and check data accuracy against your real records, not sample data.
- 4
Go-live
Cutover with monitoring so any sync gaps show up quickly.
Frequently asked questions
Which PIM and CRM platforms do you work with?
We integrate with a range of PIM and CRM platforms through their APIs, including HubSpot and Salesforce on the CRM side. Tell us your tools and we will confirm fit.
Can you help us choose a PIM?
Yes. We can advise based on how complex your catalog is, how many channels you publish to and which systems you already run. Sometimes the honest answer is that you do not need one yet.
Does this replace our ERP integration?
No. PIM and CRM integrations usually sit alongside an ERP integration, each handling different data. The ERP typically keeps stock, pricing and financials, while the PIM owns content.
Who should own product data, the ERP or the PIM?
Often both, for different fields. The ERP keeps SKUs, cost and stock. The PIM owns descriptions, images and attributes. We write down the owner of each field so edits never collide.
How do you avoid duplicate customers in the CRM?
We match on a stable identifier such as email before creating a record, and decide how to treat guest orders. That keeps one customer from becoming three.
How long does a PIM integration take?
It depends on catalog complexity and the PIM's API. We will give you a concrete estimate after a short discovery call and a look at your data.
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