Shopify + HubSpot integration that gives sales and marketing the full picture
We connect Shopify to HubSpot so customers, orders and behavior show up where your team works, and storefront events can trigger the right follow-up.
- Custom or middleware-based
- Shopify and Shopify Plus
- Senior engineers on your project
Test drive our developers. 3 guaranteed hours of free Shopify work.
Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.
- Review your integration
- Fix a sync bug
- Plan the data flow
- Check error handling
How Shopify data lands in HubSpot
Contacts
Every customer and subscriber becomes a contact, with lifecycle stage and email consent carried across correctly.
Companies
For B2B, buyers roll up to a company record so reps see the whole account.
Deals and orders
Orders become deals or commerce records tied to the contact, so history is one click away.
Products and line items
Order lines sync as products, so reports show what each customer actually bought.
Behavior and events
Abandoned carts and sign-ups trigger workflows instead of waiting for a weekly export.
From a Shopify event to a HubSpot action
Shopify event
Order, signup, abandoned cart
Match or create contact
By email
Update records
Properties, deal, line items
HubSpot workflow
Rules fire
Team action
Email, task, alert
HubSpot has its own Shopify integration. Here is when it is enough.
For a single store with a standard setup, HubSpot's own integration can cover the basics, and there is no reason to build around it. We will say so.
You come to us when you need custom field mapping, B2B company logic, several stores, two-way rules, or events the native app does not send.
Signs you need more
- Several Shopify stores into one portal
- B2B companies and buying roles
- Custom properties and lifecycle rules
- Events the standard app does not send
Frequently asked questions
Can you integrate Shopify with HubSpot?
Yes. We sync customers, orders, products and behavior into HubSpot, and design the mapping around how your sales and marketing teams actually use it.
Do I need a custom integration, or is the native app enough?
If you have one store and a simple setup, the native integration may be enough. For custom mapping, B2B, multiple stores or specific workflow triggers, a custom or middleware-based build is more reliable. We recommend whichever is more cost-effective for you.
Will this raise my HubSpot costs?
It can if every customer is treated as a marketing contact, since that depends on your HubSpot plan and limits. We design the contact rules with that in mind, so you only count the contacts you intend to market to.
How do you handle email consent?
We carry across marketing consent from Shopify so HubSpot does not email people who did not agree to it. We design the rules with you before launch.
Does this work with Shopify Plus?
Yes, standard Shopify and Shopify Plus.
Get a quote for Shopify + HubSpot Integration
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