Email and SMS flows built on your real customer and order data

Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, wired to your store so the right message reaches the right person.

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Klaviyo, Attentive, Omnisend and more
Connected to live store data
Consent-aware from the start

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The core flows

Five email and SMS flows most stores need running

Each one depends on a specific piece of store data. That is why flows built on a generic template so often underperform.

Welcome series

Introduces your brand to new subscribers. Needs reliable sign-up capture from every form, popup and checkout.

Abandoned cart

Reminds shoppers of what they left. Needs real cart contents and a clear signal when the order was completed.

Browse abandonment

Follows up on viewed products. Needs product view events tied to an identified visitor.

Post-purchase

Confirms, informs and invites reviews. Needs order, shipping and product data flowing in on time.

Win-back

Re-engages lapsed customers. Needs accurate purchase history and sensible lapse rules.

Where flows quietly break

What goes wrong when flows are not tied to real data

Reminders to people who already bought

If the order event arrives late or never, buyers still get a nudge to finish a purchase they completed.

The wrong product in the email

Variant or product mapping errors put an item the shopper never looked at into their cart reminder.

Overlapping, conflicting flows

Without exit rules and filters, one customer can sit in four flows at once and get four emails a day.

Subscribers that never sync

Forms, checkout and point-of-sale each capture contacts differently, and some never reach your list.

Mail landing in spam

A sending domain without proper authentication (SPF, DKIM, DMARC) puts every campaign at risk.

SMS without clean consent

Texting people without clear, recorded opt-in puts your brand and your number at risk.

How data becomes a message

Store data in, the right message out

Storefront

Carts, orders, views

Platform sync

Events and profiles

Segments

Who is eligible

Flow logic

Timing and exits

Email and SMS

Sent with consent

Every flow is only as good as the first two steps. We build the sync with your store and test it against real order scenarios before any flow goes live.

Consent and deliverability

The unglamorous parts that decide whether messages arrive

We build consent handling and sending authentication in from the start. Have your own legal counsel confirm the rules that apply in the markets you sell to.

SMS consent

Clear opt-in language at every capture point
Consent recorded with time and source
Easy opt-out in every message
Quiet hours and sending windows

Email deliverability

SPF, DKIM and DMARC set up on your domain
Sunset rules for unengaged contacts
Unsubscribe handled properly
Engaged segments protected from over-sending

Testing before launch

Real order scenarios run through each flow
Exit rules checked for completed orders
Previews on common email clients
Links and dynamic blocks verified

Not sure your flows are working as intended?

We can review what is running, check it against your store data and show you where the gaps are.

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Frequently asked questions

Do you write the email and SMS copy?

We build the structure, logic and design system. Copy can be scoped separately or stay with your team, and we will build the templates so it is easy to drop in.

Which platforms do you work with?

Klaviyo and Attentive most often, but also Omnisend and others. We work with whatever you are on or want to move to.

Can you migrate flows from another platform?

Yes. Moving flows, segments and lists to a new platform without losing what already works is a common project.

Do you handle SMS compliance?

We build opt-in capture, consent records and opt-out handling in from the start. Rules vary by country and state, so have your legal counsel confirm what applies to you.

Why do my abandoned cart emails go to people who already bought?

Usually the order event reaches the platform late, or not at all, so the flow never knows the purchase happened. Fixing the data connection and the flow's exit rule solves it.