Royalty Dev, Ecommerce Services

Ad account configuration for Google and Meta, done right once

Business Manager, Google Ads, billing, access and every pixel set up properly from day one, before setup mistakes quietly waste months of ad spend.

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  • Every event tested before handoff
  • Google and Meta setup
  • From $90/hr
3free hours
Free dev work

Test drive our developers. 3 guaranteed hours of free development work.

Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.

  • Fix tracking
  • Fix a product feed
  • Technical SEO fixes
  • Check your setup
Claim your free 3 hours New clients only. Terms apply.
What goes wrong

Six setup mistakes that quietly waste ad spend

None of these throw an error. They just make every campaign a little worse until someone checks.

Accounts owned by the wrong party

A freelancer or agency created the account under their own business. When they leave, your history and audiences leave too.

Pixels and tags installed twice

A theme setting, an app and a manual snippet can all fire the same tag, so purchases count two or three times.

Wrong or missing conversion events

Purchase fires without a value, or add to cart counts as a sale, so bidding optimizes toward the wrong thing.

Domain not verified

Until a domain is verified, platforms can limit which events and features you can use.

Catalog not linked to the account

If Merchant Center or the Meta catalog is not connected to the ad account, product ads simply cannot run.

Billing and access sprawl

Too many admins, former staff still listed, one card with no backup. Then a payment fails and ads stop.

What a clean setup includes

Everything we configure and test

Meta

  • Business Manager structure and roles
  • Ad account, pixel and catalog connected
  • Domain verification
  • Standard events validated
  • Conversions API connected or scoped

Google

  • Google Ads linked to GA4 and Merchant Center
  • Conversion actions with correct values
  • Google tag or GTM installed once
  • Auto-tagging and consent settings
  • Billing and user access

Everything else

  • TikTok, Pinterest and other pixels
  • Catalog connections for each platform
  • Least-privilege access for every person
  • Billing with a backup method
  • Written documentation of the setup
The hard truth

You should own your ad accounts. Always

Some agencies run your ads from accounts inside their own business. It looks convenient until you want to leave.

We set accounts up under your business, with you as the admin and billing owner.

  1. 1

    Your history is an asset

    Audiences, learnings, pixel data and campaign history build value over time. It should stay with you.

  2. 2

    Access should be removable

    You can add and remove people whenever you like, with no one else holding the keys.

  3. 3

    Billing stays yours

    Payment methods belong to your business, so you control spend and never pay hidden markup.

  4. 4

    Setup should be documented

    A written record means anyone you hire later can understand and fix the setup.

How we verify

Every event tested before we call it done

Open the store

As a real shopper

Take the action

View, add, buy

Event fires

Once, not twice

Platform receives it

Seen in each account

Value checked

Matches the order

We test with real purchases where possible and confirm each platform recorded one event with the correct value.

How it runs

Review, configure, verify, hand off

  1. 1

    Review

    We check what is already configured and what is missing or set up incorrectly.

  2. 2

    Configure

    Accounts, access, billing and tracking set up to each platform's requirements.

  3. 3

    Verify

    Every pixel and event is tested and confirmed firing correctly.

  4. 4

    Handoff

    Documentation and access passed cleanly to your team or agency.

Inherited a messy ad account?

Auditing and fixing an existing setup is as common as building a new one. Tell us what you have and we will tell you what needs attention.

Talk to us

Frequently asked questions

We already have accounts. Can you clean them up?

Yes. Auditing and repairing an existing setup is just as common as building from scratch. We start by listing what is configured, what is duplicated and what is missing.

Do you set up platforms besides Google and Meta?

Yes. TikTok, Pinterest and other ad platforms follow a similar process of accounts, pixels, catalogs and event checks, and are covered too.

Is this a one-time project?

Usually. Account configuration is mostly a one-time job, though platforms change requirements and we are available when they do.

Will you have access to our ad spend or billing?

Only what is needed to configure billing correctly. You keep ownership and control of the accounts and payment methods.

What is the difference between this and tracking and feeds?

This sets up the ad platforms themselves: accounts, access, pixels and events. Tracking and feeds covers the deeper data layer, server-side tracking and product feeds that all channels depend on.

Get a quote for Ad Account Configuration

Plan. Execute. Succeed.

Ready to plan your project?

We'll follow up within one business day to talk through scope and next steps.

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