Royalty Dev, Ecommerce Services

Google Ads management for ecommerce, built on clean data

Search, Shopping and Performance Max perform only as well as the feed and conversion data behind them. We fix both first, then manage the campaigns.

  • Feeds fixed at the source
  • Tracking validated before spend
  • Works alongside your agency
3free hours
Free dev work

Test drive our developers. 3 guaranteed hours of free development work.

Hand us a real task and our senior engineers do the first 3 hours on us. No obligation to hire us, just a straight look at how we work.

  • Fix tracking
  • Fix a product feed
  • Technical SEO fixes
  • Check your setup
The hard truth

Google's automation is only as smart as the data you feed it

Performance Max and Shopping decide who sees which product using your feed and the conversions you report. Bad inputs get optimized just as faithfully as good ones.

A campaign can look busy while quietly learning from the wrong sales, or from none at all.

  1. 1

    Conversions that do not match reality

    Duplicate purchase tags, missing values or a tag that fires on page load train bidding on noise.

  2. 2

    Feeds that are thin or wrong

    Short titles, missing GTINs, wrong prices or stale stock limit where your products can appear.

  3. 3

    Disapprovals nobody noticed

    A product can drop out of Shopping over a data or policy issue, and the first sign is a dip in sales.

  4. 4

    Landing pages that undercut the ad

    Paid clicks land on slow pages or ones that do not match the product shown, so the click is wasted.

How data moves

Five links between your store and your results

Storefront

Your real catalog

Feed

Titles, prices, stock

Merchant Center

Checks and approves

Campaigns

Shopping, PMax, Search

Conversions

Sales reported back

Break any link and the account keeps spending. We check every link before a campaign goes live, and keep checking afterward.

What we manage

Campaigns, feeds, tracking and the pages behind them

Campaign structure

Search, Shopping, Performance Max and Display organized around your real catalog and margins.

Product feed management

Merchant Center feeds built and maintained from your storefront's actual product data.

Conversion tracking

Purchases and key events wired into Google Ads and GA4, tested against real orders.

Landing pages

Fast pages that match the ad, because we can build and fix them ourselves.

Ongoing optimization

Budget, bid, audience and creative iteration based on what the data actually shows.

Reporting you can check

Numbers reconciled against your store's orders, so you are not relying on a dashboard alone.

Before we spend a dollar

The pre-launch checks most accounts skip

Tracking

  • One purchase conversion, counted once
  • Value and currency passed correctly
  • GA4 and Google Ads linked
  • Consent settings match your banner

Feed

  • No open Merchant Center errors
  • Titles and categories written for search
  • GTINs, brands and availability filled in
  • Prices and stock match the live store

Account

  • Campaign types match your goals
  • Negative keywords and exclusions in place
  • Landing pages loading fast on mobile
  • Billing and access owned by you
How it runs

From audit to steady optimization

  1. 01

    Audit

    We review your account structure, feed and tracking, or start fresh if there is no account yet.

  2. 02

    Feed and tracking

    Merchant Center and conversion tracking built and validated before any spend goes live.

  3. 03

    Launch

    Campaigns go live on infrastructure that is already fast, tracked and feeding good data back.

  4. 04

    Optimize

    Ongoing iteration on budgets, bids, audiences and creative based on real results.

Already have an ads manager or agency?

We often take the technical side, feed, tracking and landing pages, while your team keeps strategy and bidding.

Talk to us

Frequently asked questions

Do you manage the account, or just set it up?

Either. We can do a one-time setup of the feed, tracking and campaigns, or manage the account on an ongoing basis. Pick whichever fits where you are.

Can you fix a Merchant Center feed that keeps getting disapproved?

Yes. Feed errors are among the most common things we are brought in to fix. Because we can edit the underlying product data in your store, we fix the cause rather than patching the feed each time.

Do you work with our existing ads agency?

Often, yes. A common split is that we handle feed, tracking and landing pages while another team handles strategy and bidding.

Is this only for Shopping ads?

No. We work across Search, Shopping, Performance Max and Display, in whatever mix suits your catalog and goals.

Performance Max feels like a black box. Can you help?

Performance Max offers limited control, which makes your inputs matter more. We focus on what you can control: feed quality, conversion data, asset groups and the pages visitors land on.

Can you promise a return on ad spend?

No. Results depend on your market, margins, creative and competition. We promise accurate tracking, a clean feed and honest reporting, so you can judge performance on real numbers.

Get a quote for Google Ads Management

Plan. Execute. Succeed.

Ready to plan your project?

We'll follow up within one business day to talk through scope and next steps.

Start a Project